The Internet
has become a strong way to get across to the widest audience possible. My focus
today is on how many times I have seen the State Of Origin being marketed
through this media. I have come across an integrated marketing net for NRL’s
game through communication tools such as:
o Advertising
o Promotional/publicity Products via social media: Nova’s
Gallen Punch drink. You can see from the following pic this tool motivated the
target audience to become engaged by commenting on this picture.
o Direct Selling/E-commerce: NRL website
selling tickets
o Public Relations (NRL report)
o
Social
Media: Facebook posts, NRL posted throughout games - every time there
was a try.
I have noticed that the marketing becomes more strong and
frequent prior to an upcoming game, this integrated communication plan through
the use of internet and interactive marketing is definitely a success. All I
need to do is scroll through my Facebook news feed a week leading up to a game
and of course on the night of the game such as game two last week to see how
successful the marketing has conveyed the campaign online.
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