The Campaign

NRL marketing campaigns the competitiveness between the Blues (NSW) and the Maroons (QLD). It encourages competitiveness streaks between the two states and displays biased adverts accustomed to whichever state you live in. As I live in Brisbane I hardly am exposed to the marketing in support of NSW. I believe this campaigning technique enforces a build up of more energy and excitement in each separate state. This drives more success towards more numbers in tickets sales etc in saying this there is the competitive promotion of the game that is exposed to both states. In the below image is an advertising pic of the two teams by using both states mascot icons - Cockroach for the Blues and Cane toads for the Maroons.

Introduction

Due to it being the most talked about event at the moment I thought I would critique the NRL’s State of Origin marketing communications. State of Origin has become so successful with both QLD & NSW that it has gotten to a point where everywhere you turn you see State of Origin advertising, newspaper stories and hear radio stations, coworkers and friends talking about the upcoming games.  I have to admit I don’t follow football myself, as I’m not a sport person. I’ve never followed the game and never will. This is why I thought it would be the best topic for me as it goes to show even non-followers still are exposed and moved by successful marketing communications.