NRL marketing campaigns the competitiveness between the
Blues (NSW) and the Maroons (QLD). It encourages competitiveness streaks between
the two states and displays biased adverts accustomed to whichever state you
live in. As I live in Brisbane I hardly am exposed to the marketing in support
of NSW. I believe this campaigning technique enforces a build up of more energy
and excitement in each separate state. This drives more success towards more
numbers in tickets sales etc in saying this there is the competitive promotion
of the game that is exposed to both states. In the below image is an advertising pic of the two teams by using both states mascot icons - Cockroach for the Blues and Cane toads for the Maroons.
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