Due to it being the most talked about event at the moment I
thought I would critique the NRL’s State of Origin marketing communications.
State of Origin has become so successful with both QLD & NSW that it has
gotten to a point where everywhere you turn you see State of Origin
advertising, newspaper stories and hear radio stations, coworkers and friends
talking about the upcoming games. I have
to admit I don’t follow football myself, as I’m not a sport person. I’ve never
followed the game and never will. This is why I thought it would be the best
topic for me as it goes to show even non-followers still are exposed and moved
by successful marketing communications.
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