Campaigning Through Radio

I fall into the category of one of the many workers who listen to a preferred radio morning show on their drive to work. This morning I decided I would blog about this media used for NRL’s State of Origins IMC. As much as I do not like to follow sport my absolute favourite radio show on Nova 106.9 (Brisbane) is Ash,Kip & Luttsy who are advocates for sport. Every morning for the past 3-4 weeks they have been involved in talking about, promoting and creating publicity around the State of Origin.  This is most successful for creating publicity as they get the public involved with their shows creatively. So many people call up on a day to day basis to chat to these guys so when it comes campaigning the State Of Origin they do a great job. A good example of the publicity built around State of Origin is the parody songs created by these boys:

http://www.novafm.com.au/video/hit-me-gallen-one-more-time-state-origin-parody

This was based on Paul Gallen’s punch in the first game this year. They also held a competition to win tickets if you could guess what colour Wally Lewis’s tie was on the sports show, which you had to call up to provide the answer.