Sponsorships

NRL State of Origin has partnership agreements with a few different other companies that work together in promoting each other’s products successfully. The State of Origin used to be sponsored by Harvey Norman but this partnership ended last year, the company that has taken it place is Holden who owns the rights to the State of Origins name and logo which includes their company (see image attached to my first blog – Introduction).

http://www.nrl.com/?TabId=10630 - Holden Sponsorship

NRL has gone further by gaining partnerships with two different beer companies sponsoring the opposing states. For State of Origin NRL has the QLD team sponsoring XXXX and the NSW team sponsoring VB.  These sponsorships are successful for both the beer companies and the game. Beer is the most popular drink of choice for sporting matches so tying them together through marketing is highly successful.  The following link shows an ad broadcasted through television for XXXX where Billy Moore blesses the beer.

https://www.youtube.com/watch?v=V6g78XgCQjU - XXXX beer blessed by Billy Moore

Having these strong sponsorships enlarges the marketing for State of Origin through their own marketing campaign plus all the sponsorships campaigns for their products.